Tena Lady – Press Conference Venue Milan
Tena Lady invited journalists in the informal spaces of the Purple House. An exhibition to give value to innovation in this female like space. Specific attention was paid to theming, every set was exalting the contraposition between the past and the present even in the use of furniture and accessories. The brand’s colours and graphics were present throughout the event, in the living room, cinema room, bathroom, all with the purpose of unveiling, step by step, the new product line.